If the top-heavy, ultra-consolidated food industry decides to offer us a few organic options, is that really a good thing?

There is a pattern through which a food is “discovered” and then rebranded to be foisted upon the nation. The exotification around these foods, which usually grow best in formerly or currently colonized lands, mirrors a desire for the escape of the tropical environment. But more people eating them hasn’t made the places where they grow more resilient, ecologically or economically, and the devastation of climate change might mean it won’t even be able to feed the people for whom it already grows.