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The Comfort Conundrum

Published July 27, 2022

32 Comments

Seeing Kraft’s new mac and cheese box forced me to open a can of worms

This piece began innocently enough in an email thread with Melissa, Kate, and Mark. I claimed my head was exploding with the news that Kraft Macaroni and Cheese is changing its name from the full macaroni to “Kraft mac & cheese.”

Yeah, it’s a subtle change, but the new design isn’t. The orange smiling noodle will be bigger now, with sauce dripping from the corner of its mouth. (Check out the company press release and preview here.) 

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