It’s time for the Bi-Rite x Bittman CA Citrus Box, and we’re so glad
There’s at least one conversation that we can count on consistently happening every year: people asking us when the Bi-Rite x Bittman CA Citrus Box is coming back. We understand, because we love it too. And – bragging rights – it was my idea!
A little background, for newcomers: A few years ago, I called my friend Sam Mogannam, founder of Bi-Rite Market, to ask if we could figure out a way to fill a pre-paid USPS shipping box with citrus and send it to my house. (The USPS thing because, sure, anyone can ship you citrus, and charge you $100 for shipping, but only the post office can do it relatively inexpensively.) I was tired (as surely anyone with taste buds who lives in a non-citrus-growing zone is tired) of supermarket citrus that’s dry and tasteless, actually borderline repellent.
We produce reported pieces, profiles, interviews, and rants about what’s broken in the food world (there’s a lot) and how to change things for the better. People sometimes tell me to just keep politics out of it. Respectfully: No. Food is political. We can’t and won’t ignore that.