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A New Way to Make Holiday Cooking Easier

Published November 21, 2023

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Give the gift of a happier kitchen

With the holidays approaching, we’re really excited to share our newest offering with you. We’ve partnered with our friends at Authoritive to develop a whole new way to cook: Mark Bittman’s Holiday Recipes You Should Know. Whether you’re cooking a big meal for the first time, planning a small get-together, or bringing a dish potluck, all you have to do is text, and you’ll get texts back with step-by-step instructions for making your favorite holiday recipes.

Try it

Sound simple? It is. Here’s how it works. We’ve assembled 19 of our favorite holiday recipes to help you prepare mouthwatering meals for your family and friends. When you sign up for the course on your phone you’ll get a text message (SMS) inviting you to select the recipes you’re most excited about preparing—from four categories: appetizers, sides, mains, and desserts, plus two bonus snacks. Whenever you’re ready, you can text back to start one of the dishes. Then you’ll get easy-to-follow instructions from Mark, including: 

  • A list of the ingredients you’ll need (which doubles as a shopping list)
  • Guidance on make-ahead tips 
  • Step-by-step cooking instructions
  • Extra how-to photos and a fun video link
  • Finishing and serving suggestions

Along the way, you’ll get Mark’s casual and flexible approach to cooking, with photos of each recipe, showing you what the finished dish will look like. The best part is you can proceed at your own pace. Stop at any time and, whenever you’re ready for the next step, just text to keep going. Finally, you’ll get a PDF with all of the recipes from the program so you can try all of them whenever you’d like. All this for just $24.99!

Try Holiday Recipes You Should Know

You can also try our original course, the popular “How to Eat Less Meat.”

Try How to Eat Less Meat

Save the space of having a cookbook open on the counter and avoid having to pause and restart the cooking video you’re watching — just text with Mark. And once you’ve tried it, give us your feedback: If you like these courses by phone, we’ll do more of them! 

Happy holidays,

Mark, Kate, and the Bittman Project Team

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in the Kitchen

Through our (more than a thousand, and growing) highly vetted recipes from the How to Cook Everything series, original food essays and reporting, thoughtful podcast conversations and introductions to new and responsible food products, we aim to showcase what’s possible, from farm to fork, and power a growing movement that encourages people to think about food not as a commodity, but as central to our health and happiness.

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